Paid Ads Guides
Clients ask me these questions every week. Here are the answers, with real numbers from the campaigns I've actually run.
Meta Ads
Creative Strategy
Ad Creative Velocity on Meta Ads: How Many Creatives You Should Actually Ship Per Week (2026)
$1.2M
from one Sora ad (after 49 flops)
Meta Ads
Conversion Tracking
How I Dropped a Client's CAC 30% Just by Fixing Their Meta Conversion Tracking
-30% CAC
month one, same budget
Meta Ads
Lead Generation
Why Meta Instant Lead Forms Suck for 90% of Businesses (and When They Actually Work)
3x Cheaper CPQL
on landing pages vs instant forms
Want this kind of work on your account?
I take on a limited number of clients. If these guides sound like how you want your ads run, let's talk.